Mastering Consumer Decision-Making: How Brands Can Influence, Empower, and Elevate Choices

The University of Illinois Urbana-Champaign's Gies College of Business is a globally recognized leader in business education, known for its innovative approach to preparing students for the evolving demands of the modern business world. Founded in 1915, GIES College has a long tradition of excellence in teaching, research, and thought leadership, offering undergraduate, graduate, and professional programs that emphasize real-world experiences, cutting-edge technology, and leadership development. One of the distinguishing features of GIES College is its commitment to integrating technology and data analytics into business education. The school is at the forefront of digital transformation in business, preparing students with the skills needed to thrive in industries where data-driven decision-making is essential. Programs like the Master of Science in Accountancy (MSA) and the Master of Business Administration (MBA) are designed to blend foundational business principles with modern tools like artificial intelligence, blockchain, and data analytics. The GIES community is diverse and inclusive, fostering an environment where students from various backgrounds can thrive and contribute to a global marketplace. With top-tier faculty, extensive career services, and a strong alumni network, GIES College of Business is committed to shaping the next generation of business leaders who are capable of navigating complex challenges, driving innovation, and making meaningful societal impacts.