Learn more about how to use Conjoint Analysis as a market research technique.
Learn more about how to use Conjoint Analysis as a market research technique.
Who will you meet ?
Dr. Ana Mangal
Clinical Associate Professor of Information Systems and Business Analytics
Loyola Marymount University Dr. Mangal has years of academia, research, and industry experience. She has work at multiple institutions where she has served as a lead researcher in the global BIT (Business and Information Technologies) project, received grant funding and published four books and several research papers. She has taught courses in Information Systems, Data, and Project Management. Her industry experience includes Intel Corporation, Tata Group and AE Business Solutions consulting. Professor Mangal has served as guest editor of a special issue of the International Journal of Engineering Management and Economics, as a reviewer for journals and as external advisor to several Ph.D. students.Emily Agnello
Assistant Director of Graduate Recruitment
Loyola Marymount University Emily Agnello is the Assistant Director of Graduate Recruitment at Loyola Marymount University. Emily received her Bachelor of Science in Family & Child Sciences from Florida State University and her Master of Education in College Student Affairs Leadership from Grand Valley State University. With over 7 years of admission experience, Emily is passionate about working with students to help them take the next step in their career through enhancing their education.In today’s fast-evolving digital landscape, businesses are reimagining their operations, customer engagement, and overall value propositions. This masterclass explores the pivotal role of digital transformation and how emerging technologies are shaping the future of industries. What is Digital Transformation? Why is it Relevant for Today’s Businesses? Digital transformation refers to the integration of digital technologies into all areas of business, fundamentally changing how organizations operate and deliver value to customers. It’s not just about adopting technology—it’s a cultural shift that demands organizations continuously challenge the status quo, experiment with innovation, and adapt to changing market dynamics. Key benefits include: Enhanced customer experience through personalization and real-time insights. Operational efficiency driven by automation and process optimization. Improved decision-making powered by data analytics. Resilience and scalability in the face of market disruptions
Learn practical applications of AI, IoT, and immersive technologies across industries.
Gain insights into successful digital transformation strategies.
Discover how to future-proof their business against technological disruption.
Learn practical applications of AI, IoT, and immersive technologies across industries.
Gain insights into successful digital transformation strategies.
Discover how to future-proof their business against technological disruption.
Gain insights into the University programs & offerings
Exclusive app fee waivers
Explore potential career paths
Insights into how digital transformation will shape industries
Gain insights into the University programs & offerings
Exclusive app fee waivers
Explore potential career paths
Insights into how digital transformation will shape industries
The College of Business Administration at Loyola Marymount University was established in 1926 and is accredited by AACSB International. The CBA mission is to advance knowledge and develop business leaders with moral courage and creative confidence to be a force for good in the global community. Graduate degrees: MBA, Executive MBA, MS Accounting (STEM certified), MS Business Analytics (STEM certified), MS Entrepreneurship and Sustainable Innovation, MS Management, and Master in Global Entrepreneurial Management.
MS in Accounting
MS in Business Analytics
M.S. in Entrepreneurship and Sustainable Innovation
27 February 2025
9:00 AM EST (America/New_York)
19 February 2025
9:30 AM EST (America/New_York)
26 February 2025
9:30 AM EST (America/New_York)
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