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Where Creativity Meets Algorithms
Where Creativity Meets Algorithms
Who will you meet ?
Prof. Ryall Carroll
Professor and Director of the MS Marketing Intelligence
The Peter J. Tobin College of Business, St. John’s University, Tobin College of Business Dr. Ryall Carroll joined St. John’s University in Fall 2008 after completing his Ph.D. in Marketing at the City University of New York - Baruch College. He currently serves as the Director of the MS in Marketing Intelligence program. His research focuses on consumer behavior, including psycholinguistics, sociolinguistics, and behavioral decision theory, and has been published in top academic journals, such as the Journal of Advertising and Marketing Letters, as well as in books like Psycholinguistic Phenomena in Marketing Communications. Dr. Carroll has presented his research at prominent academic conferences, including the Association for Consumer Research, the American Marketing Association, and the Society for Consumer Psychology. Dr. Carroll has taught marketing at the graduate, undergraduate, and executive levels across four continents—the U.S., Europe, Asia, and Africa. He has also been recognized by the college with the Outstanding Service Award (2014-2015), the Teaching Excellence Award (2012-2013), and the Best Practice-Based Research Publication Awards (2011-2012 and 2019-2020). Before his academic career, Dr. Carroll held various marketing leadership roles at NOP Worldwide Marketing Research Company and Ralston Purina Company. He earned his MS in Marketing Research from the University of Texas at Arlington and his BA in Economics from the University of Rochester.
Amber Steiger
Director Of Graduate Admission
St. John's University Amber Steiger is an experienced higher education professional with a strong background in graduate enrollment management and recruitment. She currently serves as the Director of Graduate Admission at St. John’s University, a role she has held since November 2018. In this position, Amber oversees the recruitment and admissions processes for graduate programs, driving strategies that attract a diverse pool of applicants and support the university's enrollment goals. Prior to this role, Amber served as the Associate Director of Graduate Enrollment Management at The Peter J. Tobin College of Business, where she played a key role in increasing enrollment and enhancing recruitment initiatives. Her expertise in recruitment began as Assistant Director of Graduate Recruitment, where she helped boost Spring 2016 enrollment by over 25% in just three months, managed online profiles for graduate programs, and coordinated domestic and international recruitment events. Earlier in her career, Amber worked as a recruiter for Northwestern Mutual, where she honed her skills in talent acquisition and client relations. Her leadership, strategic vision, and dedication to student success have made her a key figure in graduate admissions at St. John’s University.
Professor and Director of the MS Marketing Intelligence
The Peter J. Tobin College of Business, St. John’s University, Tobin College of Business Dr. Ryall Carroll joined St. John’s University in Fall 2008 after completing his Ph.D. in Marketing at the City University of New York - Baruch College. He currently serves as the Director of the MS in Marketing Intelligence program. His research focuses on consumer behavior, including psycholinguistics, sociolinguistics, and behavioral decision theory, and has been published in top academic journals, such as the Journal of Advertising and Marketing Letters, as well as in books like Psycholinguistic Phenomena in Marketing Communications. Dr. Carroll has presented his research at prominent academic conferences, including the Association for Consumer Research, the American Marketing Association, and the Society for Consumer Psychology. Dr. Carroll has taught marketing at the graduate, undergraduate, and executive levels across four continents—the U.S., Europe, Asia, and Africa. He has also been recognized by the college with the Outstanding Service Award (2014-2015), the Teaching Excellence Award (2012-2013), and the Best Practice-Based Research Publication Awards (2011-2012 and 2019-2020). Before his academic career, Dr. Carroll held various marketing leadership roles at NOP Worldwide Marketing Research Company and Ralston Purina Company. He earned his MS in Marketing Research from the University of Texas at Arlington and his BA in Economics from the University of Rochester.
Director Of Graduate Admission
St. John's University Amber Steiger is an experienced higher education professional with a strong background in graduate enrollment management and recruitment. She currently serves as the Director of Graduate Admission at St. John’s University, a role she has held since November 2018. In this position, Amber oversees the recruitment and admissions processes for graduate programs, driving strategies that attract a diverse pool of applicants and support the university's enrollment goals. Prior to this role, Amber served as the Associate Director of Graduate Enrollment Management at The Peter J. Tobin College of Business, where she played a key role in increasing enrollment and enhancing recruitment initiatives. Her expertise in recruitment began as Assistant Director of Graduate Recruitment, where she helped boost Spring 2016 enrollment by over 25% in just three months, managed online profiles for graduate programs, and coordinated domestic and international recruitment events. Earlier in her career, Amber worked as a recruiter for Northwestern Mutual, where she honed her skills in talent acquisition and client relations. Her leadership, strategic vision, and dedication to student success have made her a key figure in graduate admissions at St. John’s University.AI is transforming the way marketers work—powering smarter decisions, deeper customer connections, and more efficient processes. This workshop will explore the current state of AI in marketing and what it means for professionals who want to stay ahead in today’s fast-changing digital landscape.
Understand how AI is reshaping modern marketing practices
See how creativity and algorithms work together to craft impactful strategies
Discover how AI tools enable smarter, data-driven decision-making
Gain future-ready skills to thrive in an AI-powered business world
Learn how AI expertise can give you a competitive edge in marketing roles
Understand how AI is reshaping modern marketing practices
See how creativity and algorithms work together to craft impactful strategies
Discover how AI tools enable smarter, data-driven decision-making
Gain future-ready skills to thrive in an AI-powered business world
Learn how AI expertise can give you a competitive edge in marketing roles
Exclusive Application Fee Waivers
Exclusive St John’s University Scholarships from SEED Scholarship Fund
Career Insights and Opportunities
Networking and Access to Expert Insights
Exclusive Application Fee Waivers
Exclusive St John’s University Scholarships from SEED Scholarship Fund
Career Insights and Opportunities
Networking and Access to Expert Insights
Located in the vibrant New York metropolitan area, St. John's University - Peter J. Tobin College of Business stands at the forefront of business education, consistently cultivating future global leaders. Through its strong industry partnerships, the school fosters an environment of innovation and entrepreneurial spirit. The institution empowers students to connect with leading global corporations, preparing them to excel in diverse professional arenas. The MBA program was ranked as the #33 Best Online MBA by 'US News & World Report' in 2023. Notable alumni have secured positions at renowned firms, including AIG, Amazon, Deloitte, EY, JP Morgan, KPMG, and PwC, among others. St. John's University is built on a mission of academic excellence, social justice, and service, drawing inspiration from its Vincentian heritage. The university embraces diversity, equity, and inclusion, shaping a community where students not only gain academic knowledge but also learn to make a meaningful impact on the world. Rooted in values of faith, service, and leadership, the institution strives to transform society by fostering personal and professional growth among its students.
Master of Science in Finance
Master of Science in Global Management and Leadership
Master of Science in Risk and Financial Advisory
Master of Science in Risk Management and Risk Analytics
Master of Science in Accounting
Master of Science in Actuarial Science
Master of Science in Business Analytics
Master of Science in Enterprise Risk Management
Master of Science in Marketing Intelligence
Master of Science in Taxation
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